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In the News

As see in The Observer on January 29, 2003
By Gwen Chamberlain

Rooster Hill Vineyards
New Winery Give Hoffmans Something To Crow About

   MILO - Dave and Amy Hoffman's story is becoming a familiar one. A successful couple vacations in the Finger Lakes, falls in love with the area and decides to return for good.
   The Hoffman's story is a little different. They returned to Keuka Lake several times before deciding to settle here permanently, but they have dug in big time - and are seriously putting down roots.
   David and Amy Hoffman are the owners of Keuka Lake's newest winery-due to open in May-Rooster Hill Vineyards on the east side of Keuka Lake, just south of George Fullagar Road.
   The Hoffmans moved to Keuka Lake in 1999 when they wanted to simplify their lives. Amy, a former marketing executive for a Fortune 50 high-tech company and David, a financial planner and tax advisor, left Southern California to move closer to their hometowns of Akron, outside of Batavia and Clarence, east of Buffalo.
   "We knew we wanted to do something here to make a living," says Amy. When they learned they could buy several acres of long-neglected vineyards across the road from their newly-built home in early 2000, they traded their business suits and briefcases for jeans and work boots and have never looked back.
   They spent hours learning about grape growing and the wine industry from others in the business before breaking ground for the new winery on July 23, 2002. It was a push to have the production space and crush area ready for the 2002 harvest, but Sutherland Builders came through, and Winemaker Barry Tortolon was able to oversee the winery's first crush.
   Tortolon has been making wines for 15 years. After training in California in the 1980s, he honed his skills at home, and crafted wines at Fulkerson's, Glenora and Fox Run.
   His favorite wine to work with is Gewurztraminer, says Tortolon, explaining, "It is unique to the area. One year I made three different styles."
   Now tanks and barrels of their first vintage quietly stand in the sparkling, spotless new wine cellar.
   Amy says their goal is to offer ultra premium wines in an upscale yet casual atmosphere where anyone will be comfortable.
   They will offer Cabernet Franc, Pinot Noir, Riesling, Cayuga, Seyval Blank and Vidal produced from local vineyards and Merlot and Cabernet Sauvignon from vineyards on the north fork of Long Island. Their first year of production should yield about 2,000 cases, says Amy. While Chardonnay will not be on their tasting list this year, they will plant some in their own 35 acres.
   In 2002 the Hoffmans planted the Savina Estate Vineyard with Cabernet Franc, Riesling, Pinot Noir and Lemberger. Savina, named after Amy's great grandmother, will yield its first fruit for winemaking in 2004.
   This year they will plant the Catherine Estate Vineyard, named after Amy's great aunt. This vineyard, at a slightly higher elevation, will include Lemberger, Riesling, Cabernet Franc, Pinot Noir and Gewurztraminer.
   There's really nothing romantic or magical about the name of the winery, explains Amy. As she and a friend sat in her kitchen puzzling over possible names, her friend looked around at Amy's rooster inspired décor and recommended they name the winery Rooster Hill.
   "I really like roosters and their colors really lend themselves to marketing, so we latched on to it," she says.
   The interior of the newly built country style building plays with the colors and styles of the Tuscan region of Italy. The focal point of the tasting room is the view of Keuka Lake, which will be easily visible from anyplace around the oval tasting bar, yet to be installed.
   A broad porch surrounding three sides of the building will be the ideal setting for evening tasting events, notes Amy, general manager of the winery. She also calls herself a cellar rat, and quickly adds, "I'm happiest when I'm on my tractor."


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