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In the News

As seen in Finger Lakes Times, Geneva, NY, July 6, 2003
By Alison Newman, Times Correspondent

Winery is New Challenge
Couple Hopes to Make Ultra Premium Wines

   Penn Yan - While owners of some local wineries might be satisfied with regional popularity, the owners of on of the newest want to gain notoriety on a larger scale.
   "We want to be small, but good," said Amy E. Hoffman, general manager of Rooster Hill Vineyards, on the eastern shore of Keuka Lake. "We are looking to make ultra-premium wines in our winery, and through our efforts, we hope to elevate the whole region."
   
Amy and her husband, David, opened their winery this spring on Route 54 south. The tasting room overlooks Keuka Lake and is surrounded by vineyards they planted by hand.
   
Originally from the Buffalo area, the Hoffman's lived in California for 10 years before moving to Yates County in December 1999.
   "We always vacationed here, and after one year's trip I said to Dave, "We have to find a way that we can live in this area throughout the year." Hoffman explained.
   After buying a parcel of land on the lake, they discovered rundown vineyards. At that point, their collective 50 years of business experience came in handy. One of their problems in moving to Yates County was sustaining themselves but their discovery allowed for a creative solution to that problem.
   "It was a totally new challenge to us. It as very exciting, discovering a whole new industry," Amy recalled.
   They took classes at the Cooperative Extension to learn about rescuing and cleaning up old vineyards, and they also began networking and making neighbors aware of their intentions. They also bought more land, enough to see their dream become a reality.
   "We looked at it as a rescue effort," Amy said. "We had to cut down sumac and goldenrod as high as ourselves. It was a lot of work, but it was worth it."
   They now have seven acres of vineyards planted and intend to eventually have 16 to 20 acres.
   Rooster Hill won three bronze medals at the International Eastern Wine Competition in its first year of entry. Credit for that goes to winemaker Barry Tortolon, who was born in the Finger Lakes area and began making wine when he was 15.
   After earning an associates degree in Food Science and Technology from the State University College of Agriculture in Morrisville, he made his way to California where he majored in agricultural science and minored in chemistry at the University of California at Fresno.
   After graduating, he became a laboratory consultant and research technician at the Italian Swiss Colony in Madera, Calif., before making his way back East where he has worked at the Fulkerson Winery, Fox Run Vineyards and Glenora Wine Cellars.
   He also helped develop the two-year certification for oenology and viticulture at Corning Community College.
   Tortolon brings these credentials to Rooster Hill and intends to use his experience to help locals and visitors understand how New York state wine, most notably Riesling, can become internationally known. Tortolon will host a "Riesling Twilight Tasting" Thursday at Rooster Hill.
   "The most well-known Rieslings come from California or Germany," he said. "But it is a very common grape around here and our Rieslings are competitive with these varieties. Ours are crisper and more fruity than others."
   He intends to explain how the region itself contributes to the characteristics of the wines.
   "The terrain, minerals and soil makeup, all affect the resulting grapes. All of these things are pieces of a puzzle and how they fit together determines the wine," he said.
   "The makeup of the land is very important in the development of the grapes. Because the lakes are deep and the hillsides surrounding them is steep, a unique micro-climate is created that causes cold winter air to turn to mist. The mist is essential in creating botrytis fungus part of the puzzle that yields distinctive Finger Lakes taste.
   "Because Rooster Hill is committed to advancing the name of Finger Lakes wines in general, the Hoffmans feel that evenings such as the "Riesling Twilight Tasting" are invaluable. Recognizing good wine is an education in wines in general, they said and to that end, the evening will also feature a guest speaker, Rob Bourdelais, an instructor of wine appreciation at the University of Rochester.
   "Wines from California, Germany, Australia and France will be featured along with Finger Lakes wines, and the focus will be on identifying different characteristics and components of world-class wine.
   "Amy Hoffman feels that the key to world class recognition of Finger Lakes wines begins with Rielsings.
   "With the Twilight Tasting we have created an educational night, and we hope that people will come away with the realization that Finger Lakes Rieslings are among the best in the world," she said.

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